Pure electric vehicles of Japanese manufacturers are ``nourishment business''? Chinese media criticize

　While electric vehicles are becoming more popular in China and the EU, Japanese automakers have continued to produce gasoline and hybrid vehicles, and have been pointed out to be lagging behind in electric vehicles. announced the pure electric vehicle lineup.

　It has become a hot topic that the technology accumulated so far, the powerful giant, and the Japanese automaker are finally getting serious, but here a little question arises.

　"Electric-driven machines and fuel-driven machines may have the same body, but aren't they completely different?" It's in phases and what are the comparisons in other markets?"

　That's why I'd like to introduce a dry commentary from China's "Geek Park", the world's largest car market where electric car manufacturers are rising one after another and actually spreading.

Index 

• 1 The electric car version of the gasoline car is a "nutrition business"
• 2 Lack of preparation that can't be hidden?
• 3Lack of understanding of the "electric vehicle" image desired by users
• 4 Competitive point "driving assistance" lost by default
• 5 Electric vehicles are more than just building cars
• 6 general comments

The electric version of the petrol car is a 'nutrition business'

　The news of Akio Toyoda's announcement of the advance of pure electric vehicles was accepted with surprise, " I hate it so much? "

　With the accumulation of powerful mechanical technology and the development of hydrogen energy over many years, we were qualified to laugh at new energy in a "transitional period" such as pure electricity, but the hybrid car was a perfect compromise. I pointed out that it might be. This kind of phenomenon is said to be the attitude of almost all Japanese manufacturers toward pure electric vehicles, not just Toyota.

　However, Toyota and Honda entered the "EV" one after another, Toyota announced the iA5 and Honda announced the EA6. Both are based on Guangzhou Automobile Group's AION S, and it can be said that it is just pasting the logos of Toyota and Honda . The AION S users that the author of "Geek Park" has seen so far are basically ride-sharing, because compared to the "mother" AION S PLUS, there is nothing to see.

　While pure electric vehicles are developing, they thought that "sticking the logo" would not be a good idea. On top of being overly expensive, the hardware specs and car navigation system (nowadays, it's normal to have various functions, so in China, it's called a "car machine") is a Chinese brand pure electric. It's nowhere near a car . Compared to Tesla, it's like a " nutrition business ." Fortunately, Chinese domestic consumers aren't that stupid, so it's a shame that you haven't seen such a "gasoline-to-electric" car on the road.

Unpreparedness that can't be hidden?

　In addition to Tesla's large-scale expansion all over the world, even new power in China is overwhelming Japanese manufacturers. Since there is no such thing, Japanese manufacturers seem to be waking up, launching Honda e: NS1, Toyota bZ4X price announcement, Nissan Ariya reservation start, and new products are being introduced lively.

　Honda pointed out that the "experimental" models M-NV and X-NV, which were previously released in China, have the "Siming" logo, which is evidence of lack of confidence. This time, we finally released a pure electric car with the Honda logo proudly to the world, but the e: NS1 did not advertise its e: N Architecture F platform in a big way, mainly appealing its maneuverability. said he was surprised. This is Honda-like, but it tells us that this platform is not the main part of the Architecture pure electric structure. There's also speculation that Honda's new all-electric platform isn't finished yet and we'll have to wait until the e:N Architecture W platform to see the full tech.

　Compared to Honda, Toyota's all-electric platform is not difficult. The TNGA has the foundation, the TNGA offshoots have the strengths of this platform as well, and with Honda pulling in Subaru, the four-wheel drive system seems to have stabilized. However, to what extent the e-TNGA platform is compatible with pure electric vehicles, pure electric vehicles and gasoline vehicles are completely different in drive type, so it is impossible to say anything without seeing the actual situation.

Lack of understanding of the “electric vehicle” image desired by users

　Of the three Japanese swordsmen (Toyota, Honda, and Nissan), Nissan, which should have been the first to launch pure electric vehicles, was the last to participate. However, Nissan does not seem to be in a hurry, and if Toyota pulls in Subaru, Nissan has Renault and the Mitsubishi Federation, and under the alliance, the pure electric vehicle platform CMF-EV has been living since the Nissan Ariya was at the image stage. It can be seen that the platform aims to maximize the use of space, as it emphasized a spacious design such as , and he is looking forward to seeing this feature of Ariya after its launch. .

　A good platform determines the development of cars, space, and new models to be developed in the future. Believe and point out.　

　Although the three models of Japanese manufacturers tried to follow the trend, as a result, although Honda was equipped with the largest 15.1-inch display, the interface was criticized as "20th century", which is hard to believe that it is the latest model.

　In addition, it is said that the entertainment function and lifestyle attributes that the new power that has risen with pure electric vehicles are focusing on are weak. The flashy and hard-to-use functions that used to be thought of as "useless functions" are now used as criteria when choosing a car. It is his own space, and it is said that Japanese pure electric vehicles are not on board with this trend.

Competitive point "driving assistance" lost by default

　Many of the hardware parts of pure electric cars are not made by car manufacturers, but by suppliers (smartphones are like Hon Hai), but many car manufacturers are working on their own development as the "soul". driving assistance system.

　FSD for Tesla, NGP for Xiaoping, NOP for Nirai, NAP for Zero C01, and so on. Advanced driving assistance is considered to be the most basic requirement for future vehicles. He points out that it is an important component of energy vehicles.

　However, Japanese manufacturers did not touch the driving assistance system, and only implemented the cruising range optimization system, which is a lap behind the front-line manufacturers. Also, the charging and cruising range seem to be nothing to look at.

Electric vehicles are more than just building cars

 　Even in the convenience of charging, Japanese manufacturers say that there is no good point. New powers such as Tesla, Xiao Peng, and Wei Lai are expanding super charging stations at a furious pace. If there is, the user's sense of security will change.

　In the future, Japanese pure electric vehicles should take the form of an alliance between Taoyuan Automobile and Misi in order to develop pure electric vehicles, but as the number of charging stations increases, the electric capacity of each area will become saturated. , points out that the manufacturer that installed the charging station first may get a “vested interest”. Therefore, it is said that the development of pure electric vehicles is not a simple matter of simply making a car, but a powerful after-sales service capability that allows users to ride with peace of mind.

　The fact that the three Japanese swordsmen have released a pure electric car all at once makes it clear that they are in a hurry. I have to say that Japanese pure electric vehicles are too conservative in the smart field.

　Whether as a traditional automobile manufacturer or as a global automobile manufacturer, the attributes and starting point of a single vehicle of a Japanese manufacturer are fundamentally different from the Chinese electric vehicle new force and Tesla. Although a fully electric vehicle platform was developed, it was only a change from gasoline to electricity. It concludes with the need for an accurate recognition of modern all-electric vehicle models.

Overall review

　When I asked the editor-in-chief, "Can I write about electric cars on Gizmoshutle!!?", he replied, "Cars are gadgets."

　As the name "Geek Park" suggests, this commentary article needs to be considered as a medium close to Gajeota, but the product "electric car" requires software such as how to spend time in the car and display interfaces. Regarding the point that the UI is at the ``20th century level'', I personally feel that the criteria for judging the UI of Japanese manufacturers' products is ``safe if you don't feel murderous'', so ``That's right. I can't help but smile wryly.

　As an aside, there is an example of something called "car navigation" in Japan and "car machine" in China that made me feel murderous. (No on/off), you can only select a station and there is no option to turn it off." hey. I don't know what it is, but if I compare it to this house, I feel uncomfortable like "the TV always turns on automatically when I'm at home" or "I have to go through the bedroom to go to the bathroom".

　Going back to the topic, in addition to the electric vehicle itself, it is natural that there must be an infrastructure called a charging station. They don't even do it in Japan, so where are they going to sell it?"

　If we define an "electric vehicle" as a gadget that includes a "car navigation system" interface, I feel that there is little room to expect sales in the global market.